Prosperity was also rare: the United States was at the low point of the Great Depression. Recognizing an opportunity and finding a pool of dedicated people eager to work, Paul H. Helms built his bakery.
On Monday, March 2, 1931, in a small building located at 8800 Venice Boulevard, Los Angeles, the slogan: "Daily at your door" became synonymous with Helms Bakeries. In the midst of those Depression days, Paul Helms started his bakery. There were eleven home-to-home sales routes, thirty-four co-workers, and no customers. Yet!
The art deco structure, designed by the architectural firm of Grant and Bruner, remains a prime example of the zigzag moderne style. Its elaborate lines, friezes and windows are studied and re-created by architects today.